Dog Trainer Launches New Online Pet Supplement Business
Dog-Eh officially launched online on December 3, 2021 in hopes of keeping our canine companions around longer
For many families, their furry friend Fido is just one member of the family.
That sentiment rings especially true for Amanda Wattie of Barrie, whose oldest puppy Bear has seen her through most of life’s major milestones.
As her longtime furry pal began to age, Wattie wanted to help her make the most of her senior years and allow her to be as active as possible.
“I wasn’t slowing down at all and I wanted him to enjoy as much time as possible with me,” says Wattie, noting that she started by talking to her vet and giving Hershey glucosamine to ease the discomfort. articular.
After adding three more puppies — Hershey, Joey the Muppet and Winnie — Wattie found herself spending more time competing in dog sports and agility, where she eventually began to learn about other supplements that would help all of her dogs maintain optimal health.
“I started giving him different things over the years and saw what really worked with him and with other sport dogs. I tried to deepen my knowledge as much as possible because I think that it’s such an important aspect, not just for companion dogs just to be able to make the most of their lives and go on hikes, but also for sporting dogs,” she says.
When COVID hit, Wattie, who works as a canine obedience trainer, created an online seminar to help dog owners and their dogs in their training efforts, which is where she got in touch. with Manitoban Frank Fuchs.
The couple, who have yet to meet in person, found themselves brainstorming different business ideas and eventually agreed to become business partners.
In October 2020, Dog-Eh — a line of Canadian-made, human-grade, limited-ingredient, no-filler dog supplements — was born. On December 3, 2021, they officially launched their product online.
COVID has also seen an influx in the number of people looking to add a dog to their lives, which Wattie says has unfortunately led to poor breeding practices by some breeders just trying to make a quick buck. That means there will be plenty of dogs with allergies, skin and coat issues, and metabolism issues, she says.
As the company hopes to one day expand its supplement offering, Wattie says it wanted to hit the three main pain points most dogs suffer from: joint support for aging dogs, skin and coat to help treat allergies, and metabolism support to ensure they have the right nutrients that will allow them to absorb all they can from their diet.
“Health and nutrition have come a long way in the past two decades. In the 90s, we saw a lot of supplements hitting the human market, and people realized how important that was to their health care,” she says. “Now, with the humanization of dogs, people are really starting to see the connection between what we’ve done to help ourselves with our own health and (how) it can help with our dogs as well.
“As we start to take more interest in our dog’s health and start feeding him healthier foods, giving him the right supplements to help him get the most out of his senior years — and for all their life — we’re going to start seeing them live longer.